Consumers continue to distinguish Toyota, Ford, Honda, and Chevrolet as the leading brands overall, but several others, including Tesla and Subaru, are moving up the rankings, according to Consumer Reports’ annual Car-Brand Perception Survey. Toyota has a 25-point advantage over second-place Ford, reflecting a five-point gain over the year prior for Toyota and a three-point improvement for Ford. It could be interpreted that the safety concerns that saw the Toyota score stumble a few years ago have faded, returning the brand to its position as the perceived industry leader.
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