Raleigh, NC — On Saturday, January 12, Girl Scouts—North Carolina Coastal Pines will launch the 2019 Girl Scout Cookie Program, celebrating the largest financial investment in girls annually in the United States and a powerful entrepreneurship incubator for the next generation of female leaders. At a time when girls’ needs and issues collect fewer than eight cents of every dollar granted by philanthropic foundations in the country, each and every Girl Scout Cookie purchase is key to supporting the change-makers of today and tomorrow.
Research shows that female-founded start-ups generate more revenue over time and per dollar than male-founded start-ups, but only 17 percent of start-ups are female-founded. Given that over half (53 percent) of female entrepreneurs and business owners are Girl Scout alums, supporting Girl Scouts as they make sales and learn essential business skills is imperative to ensuring our country has a strong workforce and economy.
Through the Girl Scout Cookie Program®, girls not only discover their inner leadership potential but also use their earnings to power amazing experiences for themselves and their troop, including travel, outdoor adventure, and science, technology, engineering, and math (STEM) programming. Many girls put the money toward impactful community projects right in their own backyards, from supporting animal shelters and food banks to working with local and state legislators to change laws. And the cookie program’s benefits are many; a recent Girl Scout Research Institute study found that two out of three girls who participate in the program learn five crucial skills—goal setting, decision making, money management, people skills, and business ethics—while doing incredible things for themselves and their communities. The proceeds stay local, meaning that when consumers purchase the delicious cookies that come from a registered Girl Scout only, they’re giving back to their wider community.
From donating supplies to victims of Hurricane Florence to planning a troop camping trip to hone new outdoor skills, Girl Scouts are doing remarkable things made possible by each and every cookie sale. However, girls’ cookie proceeds alone aren’t enough to power the Girl Scout Movement—investing in girls is important year-round, not just during cookie season.
“When we invest in girls, we are giving them the opportunity to develop the skills and confidence they need to take the lead in making the world a better place,” said Lisa Jones, Chief Executive Officer at Girl Scouts—North Carolina Coastal Pines. “The Girl Scout Cookie Program has provided girls with the incredible opportunity to develop key skills like goal setting, decision making, money management, people skills, and business ethics while allowing them to fund once in a lifetime experiences.”
And Girl Scouts—North Carolina Coastal Pines is celebrating a tasty new way to support young female entrepreneurs with a recently debuted Girl Scout Cookie added to the 2019 lineup: Caramel Chocolate Chip, which joins classics like the Thin Mints®, Caramel deLites®, and Shortbread varieties. Caramel Chocolate Chip features rich caramel, semisweet chocolate chips, and a hint of sea salt in a chewy gluten-free cookie. The new cookie is offered in select Girl Scout council markets only for as long as supplies last. Like other gluten-free consumer products, it may be priced higher than other Girl Scout Cookies, reflecting the cost of production.
Additionally, Girl Scouts who participate in the cookie program this season will have the opportunity to win the Cookie Entrepreneur Experience of a lifetime featuring the DC Super Hero Girls™ by entering the Cookie Pro™ contest. GSUSA has teamed up with DC Super Hero Girls to inspire Girl Scouts to be smart and courageous as everyday super heroes. The contest will highlight and reward exceptional cookie bosses who take the lead, set high goals for themselves, bring positive change to their communities, and learn valuable entrepreneurial skills. To learn more about the contest and to enter, visit www.girlscouts.org/cookiepro.